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ROLE
As Creative Director, I led the vision, team, and execution of high-quality deliverables for the Creative Department—overseeing art direction, content strategy, and cross-department collaboration.
THE CHALLENGE
Tasked with maintaining brand consistency across diverse city-wide events, campaigns, and programs, while also creating a scalable system to support micro-level event branding and asset development without diluting the core identity.
EVENT KEY ARTWORK
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